Update TRADEMARK.md

TRADEMARK.md

@@ -1,29 +1,33 @@
-***This Document***
+# Trademark Guidelines
 
-These guidelines are based on the Model Trademark Guidelines, available at http://www.modeltrademarkguidelines.org., used under a Creative Commons Attribution 3.0 Unported license: [https://creativecommons.org/licenses/by/3.0/deed.en\_US](https://creativecommons.org/licenses/by/3.0/deed.en_US). 
+Version 1.0 dated January 1, 2025
 
-*If you post these guidelines, please preserve the above notice at the end of the file. These guidelines have been modified by Heather Meeker to adapt them to a corporate open source project.  There is no need for any additional notice for those modifications. It is a best practice to register your trademarks as soon as possible. Managing your trademark rights is a combination of use of a policy such as this one, registration, and monitoring improper use.*
+[Company Logo]
 
-\[Puter Logo\]
+*This Document*
 
-Trademark Guidelines
+These guidelines are based on the Model Trademark Guidelines, available at http://www.modeltrademarkguidelines.org., used under a Creative Commons Attribution 3.0 Unported license: https://creativecommons.org/licenses/by/3.0/deed.en_US.
 
-Version 1.0 dated \_\_\_\_\_\_
+*If you post these guidelines, please preserve the above notice at the end of the file. These guidelines have been modified by Heather Meeker to adapt them to a corporate open source project. There is no need for any additional notice for those modifications. It is a best practice to register your trademarks as soon as possible. Managing your trademark rights is a combination of use of a policy such as this one, registration, and monitoring improper use.*
 
-This trademark policy was prepared to help you understand how to use the Puter Technologies Inc. trademarks, service marks and logos with Puter Technologies Inc.’s Puter software.  
+This trademark policy was prepared to help you understand how to use the Puter trademarks, service marks and logos with Puter Technologies Inc.'s Puter software.
 
 While some of our software is available under a free and open source software license, that copyright license does not include a license to use our trademark, and this Policy is intended to explain how to use our marks consistent with background law and community expectation.
 
 This Policy covers:
 
-1. Our **word** trademarks and service marks: Puter  
-2. Our **logos**: The Puter logo at the top of this policy  
-3. This policy encompasses all trademarks and service marks, whether they are registered or not.  
-4. **GENERAL GUIDELINES**
+1. Our **word** trademarks and service marks: Puter Technologies Inc., Puter, Puter.com
+2. Our **logos**: The Puter Technologies Inc. logo at the top of this policy
 
-Whenever you use one of our marks, you must always do so in a way that does not mislead anyone about what they are getting and from whom. For example, you cannot say you are distributing the COMPANY FOOBAR software when you’re distributing a modified version of it, because recipients may not understand the differences between your modified versions and our own. 
+This policy encompasses all trademarks and service marks, whether they are registered or not.
 
-You also cannot use our logo on your website in a way that suggests that your website is an official website or that we endorse your website. 
+<br>
+
+## 1. GENERAL GUIDELINES
+
+Whenever you use one of our marks, you must always do so in a way that does not mislead anyone about what they are getting and from whom. For example, you cannot say you are distributing the Puter software when you're distributing a modified version of it, because recipients may not understand the differences between your modified versions and our own.
+
+You also cannot use our logo on your website in a way that suggests that your website is an official website or that we endorse your website.
 
 You can, though, say you like the Puter software, that you participate in the Puter community, that you are providing an unmodified version of the Puter software.
 
@@ -31,71 +35,75 @@ You may not use or register our marks, or variations of them as part of your own
 
 Trademark law does not allow your use of names or trademarks that are too similar to ours. You therefore may not use an obvious variation of any of our marks or any phonetic equivalent, foreign language equivalent, takeoff, or abbreviation for a similar or compatible product or service. We would consider the following too similar to one of our Marks:
 
-MyPuter  
-PuterFooBar
+- MyPuter
+- PuterFooBar
 
-1. **ACCEPTABLE USES**
+<br>
 
-***Unmodified code*** 
+## 2. ACCEPTABLE USES
 
-When you redistribute an unmodified copy of our software \-- the exact form in which we make it available \-- you must **retain** the marks we have placed on the software to identify your redistribution. 
+### Unmodified code
 
-***Modified code***
+When you redistribute an unmodified copy of our software -- the exact form in which we make it available -- you must **retain** the marks we have placed on the software to identify your redistribution.
 
-If you distribute a modified version of our software, you must **remove** all of our logos from it. To assist you with this, we have removed our logos from our source trees, and include them only in our binaries.You may use our word marks, but not our logos, to truthfully describe the origin of the software that you are providing.  For example, if the code you are distributing is a modification of our software, you may say, “This software is derived from the source code for Puter software.” 
+### Modified code
 
-***Statements about compatibility***
+If you distribute a modified version of our software, you must **remove** all of our logos from it. To assist you with this, we have removed our logos from our source trees, and include them only in our binaries. You may use our word marks, but not our logos, to truthfully describe the origin of the software that you are providing. For example, if the code you are distributing is a modification of our software, you may say, "This software is derived from the source code for Puter software."
 
-You may use the word marks, but not the logos, to truthfully describe the relationship between your software and ours. Any other use may imply that we have certified or approved your software.  If you wish to use our logos, please contact us to discuss license terms.
+### Statements about compatibility
 
-***Naming Compatible Products*** **\[Note: This portion should only be used after careful review and not as a “template.”\]**
+You may use the word marks, but not the logos, to truthfully describe the relationship between your software and ours. Any other use may imply that we have certified or approved your software. If you wish to use our logos, please contact us to discuss license terms.
 
-If you wish to describe your product with reference to the FOOBAR software, here are the conditions under which you may do so. You may call your software XYZ (where XYZ is your product name) for FOOBAR only if:
+### Naming Compatible Products **[Note: This portion should only be used after careful review and not as a "template."]**
 
-* All versions of the FOOBAR software you deliver with your product are the exact binaries provided by us.  
-* Your product is fully compatible with the APIs for the FOOBAR software described at \[\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\].  
-* You use the following legend in marketing materials or product descriptions: “FOOBAR is a trademark of COMPANY. \[add link to FOOBAR\]”
+If you wish to describe your product with reference to the Puter software, here are the conditions under which you may do so. You may call your software XYZ (where XYZ is your product name) for Puter only if:
 
-***User groups***
+* All versions of the Puter software you deliver with your product are the exact binaries provided by us.
+* Your product is fully compatible with the APIs for the Puter software described at [__________________].
+* You use the following legend in marketing materials or product descriptions: "Puter is a trademark of Puter Technologies Inc. [add link to Puter]"
+
+### User groups
 
 You can use the Word Marks as part of your user group name provided that:
 
-* The main focus of the group is our software  
-* The group does not make a profit  
+* The main focus of the group is our software
+* The group does not make a profit
 * Any charge to attend meetings are to cover the cost of the venue, food and drink only
 
 You are not authorized to conduct a conference using our marks.
 
-***No Domain Names***
+### No Domain Names
 
 You must not register any domain that includes our word marks or any variant or combination of them.
 
-**3\. HOW TO DISPLAY OUR MARKS**
+<br>
+
+## 3. HOW TO DISPLAY OUR MARKS
 
-When you have the right to use our mark, here is how to display it. 
+When you have the right to use our mark, here is how to display it.
 
-***Trademark marking and legends***
+### Trademark marking and legends
 
-The first or most prominent mention of a mark on a webpage, document, or documentation should be accompanied by a symbol indicating whether the mark is a registered trademark (“®”) or an unregistered trademark (“™”). If you don’t know which applies, contact us.
+The first or most prominent mention of a mark on a webpage, document, or documentation should be accompanied by a symbol indicating whether the mark is a registered trademark ("®") or an unregistered trademark ("™"). If you don't know which applies, contact us.
 
-Place the following notice at the foot of the page where you have used the mark: “COMPANY is trademark of \[COMPANY\].”
+Place the following notice at the foot of the page where you have used the mark: "Puter is trademark of Puter Technologies Inc."
 
-***Use of trademarks in text***
+### Use of trademarks in text
 
 **Always use trademarks in their exact form with the correct spelling, neither abbreviated, hyphenated, or combined with any other word or words.**
 
 Unacceptable: Puter-DB
 
-**Don’t pluralize a trademark.**
+**Don't pluralize a trademark.**
 
 Unacceptable: I have seventeen Puters running in my lab.
 
-**Always use a trademark as an adjective modifying a noun.** 
+**Always use a trademark as an adjective modifying a noun.**
 
 Unacceptable: This is a Puter.  
 Acceptable: This is a Puter software application.
 
-***Use of Logos***
+### Use of Logos
 
 You may not change any logo except to scale it. This means you may not add decorative elements, change the colors, change the proportions, distort it, add elements, or combine it with other logos.